Downtown Rochester is well known for its many winter festivities, including the light show and Christmas parade, throughout the holiday season. The Rochester Downtown Development Authority’s newest addition to the season’s events is the Winter Farmers’ Market.

The Winter Farmers’ Market is a great opportunity for community members who love shopping and supporting local businesses to come together. Shoppers can visit their favorite farmers’ market vendors every Saturday from 10 a.m. to 2 p.m. now through January 21. The festivities will take place at The Rochester Fire Department, located at 277 E. Second Street.

“We’re really grateful the fire department let us use their space. It’s perfect for families to bring the kids and talk to firefighters, to see the trucks and fire pole,” said Kelly McMahon, Market Manager of this season’s market.

The farmers’ market is perfect for anyone interested in warming up with fresh, flavorful treats including cider, hot chocolate, gourmet cheeses, kettle corn, local produce and sauces. Community members are encouraged to stop by The Winter Farmers’ Market with family and friends any Saturday all throughout the holiday season!

“A lot of people would like to see a year-round farmer’s market. The community wants it and so do the vendors. So the Winter Farmers’ Market is a stepping stone. If the community supports this, then that would be wonderful and get us closer to having a year-round market,” said McMahon.